Maria Celeste Arraras @ ABC Radio en Español.
September 10, 2005
ABC Radio Networks announced an exclusive agreement that adds Emmy Award-winning Hispanic broadcaster Maria Celeste Arraras to the syndicator’s rapidly-expanding lineup of on-air talent.
As outlined in the agreement, Maria Celeste will host a short-form feature segment airing at various times throughout the day across all ABC Radio Networks en Español programming including the Hispanic Morning Drive, Hispanic Advantage Network and ESPN Deportes. The features will offer advice for Hispanic families on health and wellness delivered with all the personality and credibility that has made Maria Celeste one of the most trusted and popular celebrities in America.
“Maria Celeste is already a huge international star, and a first-rate journalist,” said Darryl Brown, executive vice president and general manager of ABC Radio Networks. “ABC Radio Networks is excited to join forces with such a media dynamo and we look forward to developing additional programming opportunities for her to reach Spanish-speaking radio audiences across the country.”
In addition, Maria Celeste will work with ABC Radio Networks on the “Closing the Health Gap” campaign, which focuses on the importance of good health among America’s communities of color. The campaign is part of ABC Radio Networks ongoing partnership with the United States Department of Health and Human Services and multiple corporate sponsors.
“I am extremely pleased to be associated with ABC Radio Networks, the market leader in its field,” said Maria Celeste. “This is a tremendous opportunity and I look forward to communicating with millions of Hispanic-Americans across the country through the intimate medium of radio.”
“There’s no question that Maria will bring much needed attention to the major health problems affecting Hispanic families,” said Kevin Miller, senior vice president of business development at ABC Radio Networks. “Our research indicated that she was the ideal personality to make health and wellness front burner issues in America’s Hispanic community.”