Bimbo Introduces ‘Dead Bread’ To USA.

Cemeteries, skulls, shrines, ghostly parties and “Dead Bread.” They’re all part of the Mexican tradition called “Day of the Dead.” Now, for the first time, Bimbo has brought the celestial celebration to the United States.

Much like North America’s “Halloween,” Mexicans celebrate reunions with their deceased relatives starting the month of October thru first days of November. Observers offer ancestors special gifts in thanks for spiritual guardianship. Perhaps the most popular treat is a sweet bread called “Dead Bread.” Topped with sugar and dough in the shape of a skull and cross bones, this delicious dish is a signature offering.

While “Dead Bread” is easily found in Mexico, it is scarce in the United States. Until now Bimbo is baking more than 400,000 “Dead Breads” to sell throughout the country. As Mexico’s most popular brand of bread, it is only natural (or supernatural) that Bimbo brings this divine dessert to Mexican Americans.

Bimbo’s “Dead Bread” hits the stores on October 3, 2005 and will be available through the holiday’s end on November 2, 2005 (or until supplies last.)