Daddy Yankee Radio Show @ ABC Radio Networks.
September 5, 2005
ABC Radio Networks announced an exclusive agreement to create a weekly two-hour syndicated radio program hosted by Puerto Rican Reggaetón sensation Daddy Yankee. This new enterprise underscores the network’s commitment to develop quality programming for the fastest-growing segment of the United States population.
Under the terms of the multi-year agreement, ABC Radio Networks will develop and distribute the program targeting audiences of ages 18-34. The show is expected to run on Saturday evenings beginning this fall.
“We are very excited to offer this breakthrough show to our affiliates and advertisers,” said Darryl Brown, executive vice president and general manager of ABC Radio Networks. “In just a few short years, Daddy Yankee has quickly established himself as an international music phenomenon and we look forward to bringing him to a national Hispanic radio audience here in the United States.”
“I am excited about the great opportunity this new radio show will give my Hispanic community,” affirmed Daddy Yankee. “I aspire to be a trendsetter and I hope that with this deal I will be able to open doors so that others might be able to follow. I am proud to be the first Reggaetón artist to have his own nationally syndicated radio show and with this tool I will be able to reach audiences we hadn’t been able to reach before, this will prove to those that still doubt it, that the Reggaetón movement is a real musical genre,” Yankee reiterated.
“ABC Radio Networks en Español provides beachfront access to the hearts, minds and ears of the U.S. Hispanic population”, stated Kevin Miller, senior vice president of Business Development, ABC Radio Networks. “It is our business to develop world class radio properties for those networks that attract and retain millions of Hispanic listeners for our affiliate and advertising partners. The Daddy Yankee Radio Show is one such property and is destined to be our Empire State Building.”
“As the pioneer and recognized frontman for the popular Reggaeton movement, Daddy Yankee has captured the attention of millions of young Hispanic listeners,” said Elisa Torres, senior director of Hispanic affiliate relations, ABC Radio Networks. “We are confident Daddy Yankee will be able to build a strong radio platform that reaches the highly emergent Latino community across the United States.”