MTV Revolution Launches In LatAM.

MTV Latin America and Mexican-based Avantel announced the launch of MTV Revolution, the first ever website designed for broadband users in Mexico. Internet users will be able to access MTV Latin America’s music and entertainment content, to include video clips, TV shows, movie trailers, and news, by visiting www.MTVRevolution.com. This website is supported by NetVoice of Avantel in Mexico, an innovative wireless broadband product that allows users to connect to the Internet wirelessly and at high speeds and to make unlimited telephone calls for a monthly flat fee. “MTV Revolution” is set to launch on September 30, 2005.

Netvoice’s broadband will allow “MTV Revolution” users a swift browsing experience and high-quality access to exclusive and dedicated MTV Latin America’s programming, including continuous MTV News updates, music videos, live music performances, movie trailers, and coverage of the MTV Video Music Awards Latin America 2005.

“Like our audience, we’re constantly evolving, so it’s a natural step for us to develop new ways to get our MTV content to more viewers.” said Luis Goicouria, Vice President of New Media for MTV Networks Latin America. “MTV Revolution is a sophisticated tool that offers youth in Mexico a truly personalized MTV experience, with access to their favorite music and entertainment content on demand and on the go,” added Goicouria. ”

“Netvoice has brought about a revolution in the Mexican market, by providing access to shows and videos with a quality similar to that of television and by unlimited telephone services, all made possible by broadband technology,” said Oscar Rodriguez, General Director of Avantel. “MTVRevolution.com leverages modern technologies to allow the Mexican youth to fully experience the globalized world of music.”

MTV’s new interactive initiative, “MTV Revolution” launches with 5 distinct channels of programming, including:

THE LINEUP: This channel automatically plays when users first engage “MTV Revolution.” It includes the highlights of today’s music video programming.

MUSIC: With a library of over 5,000 videos from A to Z, “MTV Revolution” offers music for all tastes and genres from A Flock of Seagulls to ZZ Top, including Maroon 5, Julieta Venegas as well as international and Latin American artists.

LIVE: This section is dedicated to live performances by the biggest stars in music including Interpol, Keane and Jet, among others.

MOVIES: MTV’s interactive initiative showcases trailers for upcoming movies featuring celebrities and more.

PLAYLIST: The ideal format for personalizing the site, allowing users to select videos, live performances and their favorite shows to form their own programming.

“We’re thrilled about launching MTV Revolution with Avantel in Mexico and being the front runners in transforming the cyber world in Mexico,” said Victor Kong, Vice President of New Media Business and Development for MTV Networks Latin America. “This site demonstrates the impact MTV continues to have on its music fans and the synergies that leading companies can develop to jointly undertake truly innovative projects.”