Sí TV Features Spoken Word Spots For Hispanic Heritage Month.

Sí TV will feature a series of promotional spots highlighting various contemporary Latino poets and their spoken word performances to celebrate Hispanic Heritage Month. Poets will interpret Sí TV’s tag line: “Speak English. Live Latin.” by giving their rendition of what it means to speak English and live Latin in the United States.

“Since we are a Latino network, every month at Sí TV is Hispanic Heritage month,” joked Jeff Valdez, Sí TV’s co-founder and chairman. “But this month in particular gives us the opportunity to involve our Latino and multicultural audience through these vibrant spots that explore topics which unite all our viewers through universal themes of diversity and acceptance.”

The spots will air from mid-September to mid-October and will feature various Latino poets, including Cesar Cruz, Angel Perales, Katarina Cruz, Jorge Monterrosa, and other Latino/Latina poets expressing their pride and nostalgia about living with the dual identity of being both Latino and American.

To view the Hispanic heritage promotional spots log onto http://www.sitv.com

The promos are shot with backgrounds that reflect the content of the poems, for example, a cathedral, colorful murals in East Los Angeles, and a boxing ring. Through spoken word, an art form that is popular among Latino youth, the 30-second promo spots speak to today’s affluent Latinos who embrace their American identity but want to stay close to their Latin roots.

The network will also air special Hispanic Heritage themed shows from October 10 though the 13th. In addition to heritage themed shows from acquired shows such as “LatiNation,” “Urban Latino TV,” and “American Family,” Sí TV will air special episodes from original shows like “Not So Foreign Filmmakers Showcase,” “Across the Hall,” and “Breakfast, Lunch and Dinner.”

On “Not So Foreign Filmmakers Showcase” for example, an episode titled “Misconceptions/Stereotypes” features the film short “Moment to Moment” staring Judy Reyes (Scrubs), which challenges the stereotypes placed on domestic help. On “Breakfast, Lunch, and Dinner,” hosts Neil Saavedra and Idalis de Leon tackle the controversy surrounding immigration in an episode entitled “Run for the Border.” And on “Across the Hall” hosts Eric Cubiche and Mayte Garcia play the greatest hits from the hottest music trend taking over the U.S. which is spearheaded by Latinos…reggaetón.