Masterfoods USA Announces Review Of Hispanic Advertising Business.

Masterfoods USA announced its snack brands are embarking upon an agency review for its Hispanic advertising business.

“Masterfoods USA is looking for a strong agency partner that has the creativity and experience to effectively touch the Hispanic community,” said Michele Kessler, vice president of marketing.

On behalf of Masterfoods USA, Michele Kessler, Vice President of Marketing, issued the following statement regarding Zubi Advertising’s resignation of MFUSA’s Hispanic Advertising business:

“Masterfoods’ commitment to Hispanic advertising has increased significantly on an annual basis. In fact, we have had double-digit budget increases for the past two years. And we plan to nearly double Hispanic advertising spending in 2006.

“We work with a handful of Hispanic marketing and advertising agencies and spend a sizable amount with our media-buying firm Tapestry, part of the Starcom MediaVest Group.

“We will be embarking on an agency review to find a strong agency partner with the creativity and experience to effectively touch the Hispanic community.”

Masterfoods USA’s relationship continues with media-buying giant Tapestry, Starcom MediaVest Group’s Hispanic media buying division.