Baby Abuelita @ Conexión Public Relations.

Baby Abuelita Productions, a Miami-based manufacturer of lullaby singing dolls that preserve the Hispanic heritage, has assigned Conexión Public Relations as the national public relations agency of record to guide them in their efforts in reaching the growing Hispanic market. Conexión PR will provide Baby Abuelita with strategic direction and public relations services to take the company to a national level. The first PR campaign which begins in the 4th quarter of 2005, will have a special focus on the Los Angeles and Miami markets where Baby Abuelita recently signed an agreement with Toys R’ Us to distribute the Spanish-lullaby singing dolls.

“We are confident that Conexión PR will help us reach the U.S. Hispanic market that yearns to preserve its culture and traditions,” said Tim Dugan Birrittella, Senior Vice President of Marketing for Baby Abuelita. “Conexión’s professionalism and proven track record of success will help us to launch our product nationally and to position ourselves as leaders in the ethnic toy market.”

“Baby Abuelita’s grandparent dolls, ‘Abuelita Rosa’ and ‘Abuelito Pancho’ are a unique concept in the toy market and very sweet and loveable dolls,” said Martín Llorens, President of Conexión PR. “They are the only Spanish-speaking toys singing traditional Hispanic lullabies and the only grandparent dolls in the market, which places them in a very unique competitive position. ”