Clear Channel Radio’s Spanish-Language Initiative Attracting Listeners.

Clear Channel Radio announced that its Spanish-language formatted stations have achieved significant increases across a number of audience metrics, according to the Arbitron Spring 2005 measurement period. Less than a year since its launch, Clear Channel’s Spanish-language programming initiative is a proven hit, a sign that the company is successfully meeting listeners’ demands for more Spanish-language format choices on local radio stations.

“As the U.S. Hispanic population continues to grow, Clear Channel Radio recognizes the importance of expanding radio programming that appeals to the unique tastes and styles of this diverse group,” said Alfredo Alonso, SVP of Hispanic Radio, Clear Channel Radio.

From Spring 2004 to Spring 2005, Clear Channel’s Spanish-language formatted stations saw their average quarter hour (AQH) share, a key audience metric followed closely by media buyers and advertisers, increase significantly. Highlights include:

— Spanish-language formats boosting AQH Share of the entire market,Persons 12 plus:

— KSJO-FM serving San Jose, CA, registered a 130% increase in AQH Share.

— Las Vegas-based KWID-FM, increased its AQH share by 83% versus last year

— The first station to flip its format under Clear Channel’s Spanish-language format initiative, WWVA-FM serving Atlanta,
increased its AQH share by a whopping 312.5% over last year.

— Hurban format driving up AQH Share among Adults 18-34:

— KLOL-FM, America’s first Hurban-formatted station, increased its AQH audience share by 42% after introducing the format in November 2004.

— Albuquerque’s KABQ-FM rises from #15 to #6 in the market, after achieving an increase of 126% in AQH share among adults
18-34

— WMGE-FM serving Miami posted a 24% increase in AQH share over the past year.

— Clear Channel’s Spanish-language formats rank higher than most general market stations in ratings persons 12 plus:

— KSMY-FM Santa Maria – #1 station in the market

— KPRC-FM Monterey – #2 in the market

— KKDJ-FM/KDFO-AM – tied for #1 in the market

— KSPE-FM Santa Barbara – #2 station in the market

“Our local programming teams have done an extraordinary job creating great Spanish-language radio that has resulted in impressive audience growth,” said Alfredo Alonso. “In San Jose alone, time spent listening for persons 12+ in Spring 2005 surged 205% versus Spring 2004. That’s a clear indication that our stations are airing great programming that U.S. Hispanics have been looking for on the radio.”