Walgreens Launches Skin Care Line Targeted To Women Of Color.

Walgreens has teamed up with renowned Beverly Hills cosmetic surgeon Dr. Jan Adams to launch the Dr. Jan Adams Women of Color Total Skin Care System available exclusively at Walgreens stores nationwide. The new line was developed to meet the unique skin care needs of women with medium to dark skin tones.

Research reveals that women of African, Latin, Asian, Arab, Mediterranean and Native American descent often have difficulty finding skin care products that address their specific needs. Now women with complexions ranging from olive shades to the deepest ebony can get expert skincare from their neighborhood Walgreens.

“Our customers are as diverse as the communities we serve,” said Catherine Lindner, Walgreens divisional vice president and general merchandise manager for beauty and fashion. “With the addition of the Women of Color line, Walgreens offers customers a more tailored approach to their quest for flawless skin.”

Dr. Adams, creator of the Women of Color line, is prominently recognized as one of the world’s leading experts on skin care for ethnic woman. He has spent more than 20 years focusing on the skin problems that affect many women of color. Dr. Adams developed this line as a preventive maintenance regimen for many of the skin problems he treats in his office everyday.

“Women of color haven’t been properly informed about the best way to care for their skin,” said Dr. Adams. “People with darker complexions age differently from Caucasians and often experience hyperpigmentation, scarring and blotchiness if special care is not taken to use the appropriate products.”