Home Depot A Colores.

The Home Depot announced the launch of a new Hispanic color palette named Colores Orígenes. Capturing the richness of colors influenced from Latin America and the Caribbean, the vibrant palette will feature more than 70 colors. The color palette is the first of its kind and was created after research demonstrated that consumers would welcome a paint line that reflects Hispanic culture, with Spanish names to provide inspiration through a collection of shades they can relate to visually. Orígenes, which means the origin of one’s roots, will be sold exclusively at The Home Depot in select stores beginning Monday, Sept. 19.

“Research shows that painting is one of the most common home improvement projects undertaken by Hispanic consumers,” said Tom Taylor, executive vice president of Merchandising & Marketing at The Home Depot. “It was a natural fit for us to create a color palette that would celebrate the richness of Hispanic culture as well as to further demonstrate our ongoing commitment to being the company of choice for Hispanics.”

The use of international style themes is popular in home décor today. With Spanish names like Azul Cielito Lindo (Lovely Blue Sky) and Chayote (Chayote Squash), the colors will help create visuals of Latin America and serve to inspire consumers who are looking to capture that culture in their home décor.

In addition to the research that revealed painting is one of the most popular home improvement projects among Hispanics, it also demonstrated that 59 percent of Hispanics speak Spanish all the time and are more likely to purchase brands advertised in Spanish. Advertising for the new color palette will be featured in Spanish while signage and promotional materials in The Home Depot stores will be bilingual.