Telemundo Launches ‘Telemundo Internacional’.

Telemundo, announced the re-launch of the Network’s Latin American cable network, “Telemundo Internacional”. Antoinette Zel, Telemundo’s Senior Executive Vice President of Network Strategy, made the announcement as part of a continuing effort to grow the company’s multi-channel portfolio and solidify its competitive position in the ever-growing international market.

“Telemundo Internacional” will evolve into a Spanish language general entertainment channel that will showcase the breadth of Telemundo’s programming and more closely resemble the Telemundo US broadcast network. The new channel strategy will reflect the best of Telemundo’s original programming in the US and will also take advantage of Telemundo’s creative and promotional resources. In addition, the new programming strategy will create an enhanced distribution and marketing vehicle for Telemundo’s original content in the international arena.

“Clearly, there is a strategic opportunity for Telemundo to fill a void in the genre of Spanish-language original programming, but on a multi-channel platform internationally,” said Zel. “It’s an exciting time for our cable and satellite partners, and our loyal viewers, as we are supremely focused on continuing to celebrate the Telemundo brand as representative of a unique voice in the production of first rate novelas, fresh talent and general entertainment programming.”

The re-launch process will start immediately, with a full re-launch scheduled for the fourth quarter. As part of the initial stage, although current Telemundo network news content will remain the same, the daytime news programming will be replaced with popular hit-novelas. This strategy is in line with Telemundo’s relentless commitment to deliver the best in journalism to all Hispanics in the US and to continue reinforcing the quality of the network’s news coverage to this ever-growing audience. All employees impacted by this strategy will be offered opportunities to apply for positions offered company-wide at Telemundo, NBC Universal and General Electric.