BoA @ Cultura.
July 31, 2005
Omnicom landed the $600 million Bank of America account. Dallas based Cultura was part of the agency coalition that pitched and earned the account for the US Hispanic Market.
Susan Smith Ellis Executive Vice President of Omnicom spearheaded the holding company pitch for Omnicom, noted that a core team of eight Omnicom agencies participated in the review, including Live Technology, Organic, BBDO Worldwide, Javelin, OMD Worldwide, Cultura, Radiate Group, and TPN.
