Clear Channel Radio-Dallas Debuts ‘La Preciosa’.
July 29, 2005
Clear Channel Radio-Dallas has premiered an all-Spanish station, La Preciosa, on KEGL 97.1 FM. Formerly oldies station, Sunny 97.1, the new La Preciosa 97.1 FM will feature regional Spanish hits from the 70s, 80s and early 90s.
The station, which will broadcast the format live from the La Preciosa Network, will include the morning show hosted by Alex “El Genio” Lucas, Anna de Harro with local news and information and Jaime Alejandro, from La Preciosa-San Jose, as Dallas-based Operations Manager and afternoon on-air personality.
La Preciosa currently has stations in the San Francisco Bay Area, Santa Barbara, Fresno, Santa Maria, Salinas and Las Vegas markets, in addition to the markets in Bakersfield and San Jose where it is ranked number one.
“This is a significant commitment to serve the Hispanic community in Dallas and Fort Worth,” Clear Channel Radio Regional Vice President and Market Manager JD Freeman said. “I’m extremely excited about the future of the station.”
