Schwimmer – CEO @ Sí TV.

Sí TV has named Michael Schwimmer as its Chief Executive Officer, it was announced by Jeff Valdez, Co-Founder and Chairman of Sí TV. Schwimmer, who most recently served as Executive Vice President of Programming and Marketing for DISH Network, will take the helm on September 6th.

“Michael is one of the most respected executives in the industry with a unique understanding and successful track record regarding the large and rapidly growing Latino marketplace that we address,” says Valdez. “Michael has been a member of the board of directors since the inception of our network and knows the company well. We look forward to his experience and leadership.”

“I am thrilled to be joining Jeff and his team, who have created one of the most exciting new networks in many years, and I’ve seen just about all of them,” says Schwimmer. “It’s amazing that, as an independent network, Sí TV has already created award-winning original programming for an underserved English-speaking Hispanic audience representing more than 50% of all Hispanic households in the country.”