‘Torneo Apertura’ 2005 @ Fox Sports en Español.
July 8, 2005
Fox Sports en Español announced it will again offer exclusive live telecasts of some of the most exciting matches from the new Mexican Soccer League season. Fox Sports en Español acquired the exclusive U.S. broadcast rights to live Mexican Soccer League action last year as part of a three-year deal with Mexican rights holder Telered Mexicana. As part of the agreement, the all-sports Spanish-language cable network will air at least 14 matches of the just-launched 2005 Torneo Apertura, including the contest between the Tecos of U.A. de Guadalajara and Veracruz this coming Sunday, August 7 at 5:00 PM ET/2:00 PM PT.
“The Mexican League is by far the most popular soccer league among U.S. Latino sports fans, and we’re proud to bring them access to their favorite players and teams,” said David Sternberg, executive vice president and general manager of Fox Sports en Español. “With more hours of exclusive live sports programming a year than any other Spanish-language network, we look forward to continuing to be network of choice for advertisers interested in the coveted and hard to reach 18-49 male demographic.”
The network’s exclusive telecasts of the Mexican Soccer League come on the heels of its success with the 2005 Copa Toyota Libertadores, which netted Fox Sports en Español the two highest-rated Spanish-language sports programs of the year according to Nielsen Media Research. Offering more than 1,500 hours of live sports programming a year, Fox Sports en Español remains the only Spanish-language network to offer exclusive coverage of the four major international club tournaments from Latin America, encompassing more than 125 matches and in excess of 500 hours of live coverage of the most important matches from the Torneo Interliga, Copa Toyota Libertadores, CONCACAF Copa de Campeones, and the Copa Nissan Sudamericana.
