A Hispanic – VP Of Brand Management @ Anheuser-Busch, Inc.

Anheuser-Busch, Inc. announced two changes to its senior management organizational structure today, both designed to enhance the company’s connection to consumers and its presence as the producer of the world’s top selling brands of beer.

August A. Busch IV, President of Anheuser-Busch, Inc., announced the creation of a new position: Executive Vice President, Global Industry Development. This newly created position will be responsible for representing Anheuser-Busch with alcohol beverage industry groups nationally and abroad, and will work to enhance the overall image of the beer industry with both the public and within the industry.

“Because this individual will serve such an important function in representing the beer company, finding the right person to take on the role was a challenge. What we needed was an individual of credibility and stature who can represent the company and the industry in a comprehensive, consistent and proactive manner. I am pleased to announce that Robert C. Lachky, currently vice president of brand management and director of global creative, has accepted the position, which will report directly to me,” said Busch.

Assuming Lachky’s prior position as Vice President of Brand Management will be Marlene V. Coulis. Coulis is the first woman and the first Latino in the company’s history to hold this position. “I am thrilled to have Marlene advance to this new role. She brings with her not only an extensive background in consumer research and brand marketing, but a decidedly new perspective on connecting with today’s contemporary adult consumer,” said Busch. Coulis, who has been with the company for 13 years, has held prior positions in geographic marketing, new product/brand development and marketing research. Her current position is Vice President of Marketing Planning & Research and Customer Satisfaction. Coulis will also become a member of the Anheuser-Busch Strategy Committee, a group comprised of the company’s most senior executives responsible for overseeing policy and setting the company’s strategic course. “This is an exciting and challenging time for our company
and our industry,” said Coulis. “I am honored by the opportunity to help grow our company’s success.” Coulis will report to Michael J. Owens, Vice President of Sales and Marketing for the company.