Univision.com & Google Partner.
July 2, 2005
Univision Online, Inc. announced that it has entered into a multi-year partnership with Google Inc.
Through the partnership with Google, visitors to Univision.com will now receive more relevant, comprehensive, and timely Spanish-language search results optimized for quick delivery in a user-friendly environment. The relationship also connects Univision.com users with more products and services online through targeted advertisements on the search and content pages of the website. In addition, these ads increase the visibility of websites and advertisers serving Hispanics.
“As the most-visited Spanish-language website, Univision.com is excited to work with Google to bring the benefits of more targeted search capabilities to our users,” said Javier Saralegui, President, Univision Online. “In addition, for those consumer companies not yet targeting Hispanics online, this partnership should provide additional impetus for them to develop websites in Spanish.”
“Google’s agreement with the largest Spanish-language media company in the United States provides Univision’s users with relevant information from search results and ads and gives our advertisers a new and targeted way to reach the Hispanic audience,” said Tim Armstrong, Vice President, Advertising Sales, Google Inc.
