Sí TV Launches VOD.
June 28, 2005
Sí TV will launch its Video On Demand (VOD) service on all its affiliated systems beginning in October, it was announced by Jeff Valdez, Co-Founder and Chairman.
“As the preeminent producer of English language TV programming, Sí TV has created a great deal of consumer demand for our shows,” says Valdez. “This momentum, coupled with our target audience’s high consumption of technology products, will make Sí TV VOD an integral part of the cable industry’s growth in this arena.”
“We’re delighted to roll out our national VOD service,” says Rori Peters, Sr. VP, Affiliate Relations. “We began testing the service in February 2005 on Time Warner Cable in Los Angeles. VOD was so well received in the LA market, that it is a natural to roll out nationally with exciting programs.”
The VOD content will consist of six hours of programming with a 25% refreshment rate each month. Sí TV will offer unique content such as music, comedy, drama, movies, reality and talk shows. Additionally, the VOD content will include exclusive music performances, behind-the-scenes, and event coverage as well as comedy pilots, documentaries, and short films.
