MásMúsica TeVe On Comcast.
June 25, 2005
MásMúsica TeVe announced an affiliation agreement with Comcast. The agreement provides for carriage opportunities for MásMúsica TeVe, a predominantly Spanish-language channel offering the most popular and relevant Latin music formats, 24×7.
Under the agreement, Comcast systems across the United States may elect to add MásMúsica TeVe to their line-up. MásMúsica TeVe also will provide 10 hours of MásMúsica TeVe’s programming at no additional cost on Comcast’s ON DEMAND en espanol video-on-demand (VOD) service.
“Expanding our carriage opportunities with Comcast is a major development for our network,” said Eduardo Caballero, founder of MásMúsica TeVe. “We’re excited to have the opportunity to provide access to our original music and entertainment programming that connects very well with a hard-to-reach and highly-valuable Hispanic audience.”
“Music and entertainment programming is popular among our Hispanic customers, and we’re looking forward to working with MásMúsica TeVe,” said David Jensen, Vice President of International Programming for Comcast. “This agreement is another example of our commitment to add programming that brings customers more value, choice and control.”
