Heating Up Hanes.

Hanes announced it will expand its “Look Who We’ve Got Our Hanes on Now” campaign with two stylish Latin entertainment personalities. The beautiful Mexican singer and soap opera actress, Aracely Arambula, and the charming Mexican ranchera balladeer and actor, Pablo Montero, will appear in a series of television commercials on Spanish language television. The campaign, created by Lapiz, will run through May 2006. Arambula also will appear in a series of print advertisements in Hispanic entertainment and women’s magazines later this year.

The two join a roster of headline celebrities including Jennifer Love Hewitt, Michael Jordan, Matthew Perry and Damon Wayans who also star in the current “Look Who We’ve Got Our Hanes on Now” campaign.

“We’re excited to have two dynamic stars join the Hanes family to show our Hispanic audience how Hanes can inspire personal style. In the campaign, Aracely and Pablo’s fun personality and incredible sense of style clearly demonstrate how one can feel stylish and comfortable in Hanes casualwear,” said Sidney Falken, Hanes Brand Champion.

Montero, who starred with Arambula on the soap opera “Abrazame muy Fuerte,” will appear in two separate TV commercials, one of which will feature Arambula. One TV spot features both Arambula and Montero sporting Hanes casualwear in a variety of new, contemporary styles and colors. Their chemistry during the Mexico shoot helped create a fun, light-hearted commercial featuring Montero desperately trying to hold onto a mechanical bull. Arambula mischievously controls the bull which leads to Montero being thrown off the ride.

The second TV spot is a humorous and playful scene where Montero shows his strong sense of style by wearing the Hanes Perfect T with a variety of stylish outfits underscoring the T-shirt’s versatility. While singing and dancing in his bedroom wearing only his Perfect T and underwear, he gets embarrassed when he notices a woman watching him through the window while she’s watering her garden.

The print ads feature Arambula wearing The Perfect Panty – Hanes revolutionary new underwear with 360 degree stretch, no ride up and no lines.

She also is featured in items from the versatile and stylish Hanes Authentic Daywear and Sleepwear Collection, including popular A-shirts and boy shorts in fun colors. Arambula, who has earned the admiration of the public through roles such as ‘Perla’ in the soap opera “Las Vias del Amor,” also will strike a stylish pose in bras and panties from the brand’s Body Creations and Pure Bliss lines.