Scarborough Research Newspaper Advisory Board.
June 11, 2005
Scarborough Research, the leading authority for newspaper readership and consumer behavior information for adults in the United States, announced that it is forming a Newspaper Advisory Board. The Board will bring together research, sales and marketing executives from newspapers across the country and will provide guidance to Scarborough as the company evolves its services to meet the changing research needs of the newspaper industry.
“For more than 30 years, Scarborough has been the industry standard for newspaper readership information. Hundreds of newspapers, advertising agencies and Fortune 1000 marketers rely on our newspaper readership data,” said Gary Meo, senior vice president, print and Internet services, Scarborough Research. “The formation of the Newspaper Advisory Board underscores our commitment to providing newspaper clients with the information they need to position themselves for growth in this increasingly competitive media environment.”
The Newspaper Advisory Board will provide a forum to anticipate, evaluate and define the emerging information needs of newspapers and their advertisers so that Scarborough can provide the research tools necessary — from databases and software to training — for newspapers to enhance their positioning. The Newspaper Advisory Board complements Scarborough’s advisory groups in its other media and marketing divisions. Board members will serve two-year terms with some positions reserved for standing members. The first meeting of the Board is scheduled for September 13-15, 2005.
“The industry insight, research acumen, and knowledge of advertiser needs that the Board will bring to Scarborough will help shape the future direction of newspaper research,” said Mr. Meo. “This is more important than ever, as a greater number of marketers, ad agencies, and publishers embrace readership as a key metric for newspaper evaluation.”
The Advisory Board will be appointed by Scarborough Research executive management and the process for seeking board members has begun.
