Movida Communications Adds More Cities.

The Cisneros Group of Companies announced that Movida, the nation’s first pay-as-you-go wireless communications service specifically targeting the more than 40 million Hispanics living in the United States, is now available in Dallas and Austin, Texas and is preparing to launch in Los Angeles, the nation’s largest Hispanic market.

“We are extremely pleased with Movida’s progress so far and gratified at the enthusiastic response of Hispanic consumers in our launch markets,” said Movida Chairman Enrique Garcia. “We have been operating for about eight weeks and everything is going according to plan thanks to the support of Wal-Mart, which has teamed with Movida and our regional distributors to offer our phones across the nation,” Mr. Garcia said.

Mr. Garcia also said Movida is launching new features and new equipment to better serve the telecommunications needs of the U.S.-Hispanic market. “Movida has just begun offering the new Kyocera SOHO phone with its unique clamshell design, large color display, web access and lots of exciting personalized features.”

“We are also about to offer access to unique Hispanic-specific news and information content exclusive to Movida customers including regional news programming, Latin American soccer scores, celebrity news and gossip, clips from telenovelas and Patron Saint of the Day, a very important feature to many of our U.S.-Hispanic customers,” Mr. Garcia said.

Movida was launched at Wal-Mart stores in Phoenix and San Diego in mid-April and now serves Houston, San Antonio, El Paso and other cities throughout the Rio Grande Valley in Texas.