Nextel & Motorola Launch Conexión Musical Concerts.

Nextel Communications Inc. and Motorola announced the launch of the first-ever Conexión Musical concert tour featuring Victor Manuelle, Reyli and Kalimba. Created as a program to showcase the effusive beats of Latin music, Conexión Musical will unite artists with fans during intimate performances at some of the hottest venues in New York, Miami and Los Angeles in July.

Conexión Musical was designed to bring together Nextel’s growing Hispanic customer base and music, including additional elements, such as custom Conexión Musical wallpaper and ring tones all focused on delivering the sights and sounds of their favorite artists.

“Conexión Musical is a great platform for Nextel to honor the fact that music surrounds Latinos in a special and profound way and continues to influence our own American musical landscape,” said Miguel Avila, senior director of Nextel’s Hispanic marketing. “Like the artists, Nextel is a young and vibrant company, and we believe this tour – along with the custom ring tones and the custom compilation CD of the artists’ music we are offering – will serve as a way to reinforce our relationship with our growing Hispanic customer base.”

“Music has consistently been one of the strongest pillars of our comprehensive US Hispanic marketing strategy,” said Tamara Franklin Director of Strategic Marketing and New Business Development of the Motorola iDEN Mobile Devices group. “Conexión Musical is the perfect vehicle to showcase our feature-rich products and deepen our commitment to the diverse US Hispanic community.”