Super A Foods Cash Card In Los Angeles.

Direct Response Financial Services, Inc. announced that its subsidiary, Direct Card Services, LLC, pursuant to an earlier agreement with Super A Foods, began delivery of prepaid stored value debit cards for use by Super A’s customers. As part of the debit card program, Direct Card Services also completed its installation of equipment for the DirectLoad Network at all Super A Foods stores located in Los Angeles, Calif. Super A Foods stores generate over 140,000 customers per week. Super A Foods stores are located in areas of Los Angeles with a high concentration of Hispanics.

Chris del Rey, an advisory board member to Direct Response Financial Services said, “Super A Foods has a great opportunity to develop a loyalty-based product offering to its customers through the debit card program offered by Direct Response. We know that Hispanics are looking for culturally relevant financial products that meet their needs in a comfortable environment. By matching the financial products of Direct Response to the unique relationship of Super A Foods to its Hispanic customers, we have created a beneficial result for the Hispanic customer as well as Super A Foods.”