Reggaetón Week On Sí TV.

As the reggaetón craze sweeps the country, Sí TVfeatures some of the genre’s hottest artists on five of its shows for a week-long Fourth of July reggaetón celebration.

Reggaetón, which has been brewing in the underground clubs of Puerto Rico for several years, has only recently exploded in the U.S. Today radio stations in major urban centers like Los Angeles and New York City are cropping up to fill the demand for this music, which can be best described as a blend of reggae, hip hop, and Latin rhythms.

All week Sí TV will feature the genre’s leading names including an episode of “Across the Hall” dedicated entirely to Tego Calderon – one of the genre’s most influential artists, a phenomenal performance by the genre’s hottest act, Daddy Yankee on “The Drop,” and interviews with the Queen of reggaetón – Ivy Queen on “Urban Latino TV,” and Notch on “LatiNation.” Additionally, Lenox, one half of the top Latin duo Zion y Lennox, makes a special appearance on the “Reggaetón All Stars” episode of “Across the Hall” and shares his thoughts on Tego Calderon, Ivy Queen, Don Omar and Daddy Yankee.

“Reggaetón is by far the hottest music trend on the radio,” says Jeff Valdez, Sí TV chairman and co-founder. “It represents just how influential Latino culture has become in the U.S. and Sí TV is at the forefront of bringing this growing trend to our viewers.”

Fourth of July Reggaetón Week Schedule:

Monday July 4th

4:00 PM EST/PST “Across the Hall” kick’s off with “Reggaetón All Stars,” an episode featuring videos from hit-makers like Ivy Queen, Don Omar, Tego Calderon, Daddy Yankee, Zion y Lennox with a special appearance by Lennox.

4:30 PM EST/PST “American Latino” features an interview with the pioneer of reggaetón, Tego Calderon.

5 PM EST/PST “The Drop” comes alive with a jumpin’ performance by one of the genre’s superstars, Daddy Yankee.

Tuesday July 5th

4:00 PM EST/PST “Across the Hall” sets it off with “Reggaetón Rotation,” an episode featuring videos the latest videos by Cheka, Don Omar, Daddy Yankee, Magnate, and Valentino.

4:30 PM EST/PST “Urban Latino TV” explodes with a stirring interview with the Queen of Reggaetón, Ivy Queen.

5 PM EST/PST “The Drop” exposes one of reggaetón’s rising stars, with a performance by R. Luna.

Wednesday July 6th

4:00 PM EST/PST “Across the Hall” pays homage to Tego Calderon, arguably the genre’s most influential artist, with an episode dedicated entirely to Tego.

4:30 PM EST/PST “LatiNation” mixes it up with a feature on Notch.

5 PM EST/PST “The Drop” exposes new talents Jas Jonas and R. Luna.

Thursday July 7th

4:00 PM EST/PST “Across the Hall” turns up the heat with “Reggaetón All Stars,” an episode featuring videos from Ivy Queen, Don Omar, Tego Calderon, Daddy Yankee, Zion y Lennox. (Repeat)

4:30 PM EST/PST “American Latino” features an interview with Tego Calderon. (Repeat)

5 PM EST/PST “The Drop” comes alive with a jumpin’ performance by Daddy Yankee. (Repeat)