Reynaldo’s Mexican Food Company Inc. Enters ‘The Cage’.

Reynaldo’s Mexican Food Company Inc. announced that Reynaldo’s will enter “The Cage” as the sponsor of Mixed Martial Arts fighter Armando Lopez of East Los Angeles.

The “United Mixed Martial Arts” is Lopez’s training center, located in La Mirada, Calif. Jay Martinez is one of the owners of UMMA and a veteran fighter of the sport; Martinez is training Lopez for his upcoming fight.

MMA, better known as ultimate fighting, has seen its audience grow over the years and continues to attract and increase its audience, especially the ages 18 to 30 demographic of men and women. This generation is known to be the generation of convenience. It is convenience to which this age group has been accustomed, especially when it comes to food. Sales of Reynaldo’s burritos, rice pudding and gelatins have experienced impressive growth in convenience stores like 7-Eleven and Am-Pm mini mart.

Reynaldo’s believes that the timing is right to participate in a sport that has a young demographic and increasing interest among Latinos, as well. By sponsoring and being a part of mixed martial arts, Reynaldo’s is positioning itself to attract new customers for the company’s complete line of Mexican food products. It also emphasizes the fact that Reynaldo’s is reaching out beyond traditional Latino venues in seeking to grow its consumer base, going where no other Mexican food company has gone before. All of which shows that Reynaldo’s has a grander vision in working to maintain its position as one of the world leaders in Mexican food manufacturing.