Sales Food & Beverages For Women Grow Ten-Fold Between 2000 & 2004.

Marketing food and beverages specifically for women has been a lucrative business move, as this market grew at a compound annual rate of 80% between 2000 and 2004 and is now a $4.6 billion industry, according to The U.S. Market for Women’s Food and Beverages, a new report from market research publisher Packaged Facts.

Women’s food was a nascent field in 2000, registering sales of $430 million. In this decade; however, the food and beverage industry has realized that the nutritional needs of women demand special attention. And despite some ill-fated early efforts to market “women’s” food, the category has exploded, and Packaged Facts forecasts that retail sales of women’s foods and beverages will reach $58.7 billion by 2009.

The women’s food and beverage industry ranges from many small companies to a handful of large international corporations with U.S. offices. For the most part, the most successful women’s food and beverage companies are the mid-sized U.S. businesses, which can focus on their target consumer and distribute product through the leading retail venue: health food and natural foods stores.

“Foods for women offer significant competitive advantages to marketers,” said Don Montuori, Acquisitions Editor of Packaged Facts. “Currently, many food and beverage categories—such as breakfast cereal and juice—are mature and threatened with becoming mere commodities. In such cases, marketers can use medically beneficial formulations to strengthen brand differentiation, expand market share, bring new users into the fold, and increase consumption among established users.”

For more information at http://www.packagedfacts.com