Product Placement In Music CD By Dodge.

If you buy Lupillo Rivera’s latest double CD you will find two pictures of a Dodge Ram Big Horn 1500 with credit given to “Dodge La Nuestra”.

Dodge in CA is sponsoring Regional Mexican music icon Lupillo Rivera’s concerts, utilizing him in the regional creative, and executing multiple events with the artist. They have also negotiated inclusion of Ram 1500 photos in his new double CD, which features Lupillo with Banda and Mariachi music.

“We have created a multi-faceted promotion for our client”, states Enrique R. Turegano, VP Account Director for GlobalHue in Irvine. “We don’t want one-offs or short lasting events; we want to create a relationship with our target consumers and the connection between the artist and the Brand is helping us do just that. We will continue enhancing this program as new opportunities come up.”