MGS Communications Receives Top Honors @ 2005 Communicator Awards.

The International Communicator Awards competition recognized MGS Communications (MGS) with top honors for industry excellence in print communication. MGS received a Crystal Award of Excellence under the Publicity/Magazine Placement category for Tiffany & Co.’s cover story on Paloma Picasso’s “Boldly Admired” collection featured in Selecta Magazine. The Chef’s Fest 2004 Insert brought home a second Crystal Award of Excellence, under the Marketing/Promotion/Newspaper Insert category. The Hyundai Safetyville Coloring Book was recognized with an Award of Distinction under the Brochure/Other category, and the 2004 Voices for Children Gala Invitation received Honorable Mention under the Public Service/Pro Bono category.

“We are proud that our hard work and innovative approach to reaching multicultural audiences have earned us accolades from industry peers, stated Manuel E. Machado, CEO/Co-Chairman MGS Communications. “These programs exemplify the strategic discipline provided to our clients. Through strong brand messages that engage the target audience, these initiatives have contributed to results-driven programs.”

In a rare, career-spanning presentation, Tiffany & Co. celebrated Paloma Picasso, one of the world’s great designers, and her dynamic jewels, which have given fashion a colorful and lasting signature. She is recognized for her boldly original style defined by brilliant colored gemstones, which she combines to create powerful, thoroughly modern statements unique in the world of jewelry design. The publicity campaign generated a feature story for Tiffany & Co. in Selecta Magazine, with Paloma Picasso featured on the magazine’s cover.

The goal behind Chef’s Fest was to fuse all 15 participating restaurants under one promotion during two weeks in December 2004 to aggressively promote Olive Oil from Andalusia, Spain. The promotion served to entice consumers to taste, buy, and use Andalusian olive oil with their food while visiting their favorite restaurants. The Chef’s Fest insert was placed in the Miami Herald during the two-week promotion, and included background information about Olive Oil from Andalusia, Spain, as well as the special olive oil menus from each participating restaurant.

The “Hyundai Safetyville” Coloring Book was launched during a series of summer traffic safety workshops developed in partnership with the Los Angeles Police Department and the Los Angeles Unified School District. The bilingual piece communicates traffic and general safety messages through graphic illustrations and storylines. The “Hyundai Safetyville” Coloring Book is part of an integrated campaign, Hyundai ABCs of Traffic Safety, which educates Latino families on precautionary measures to help reduce motor vehicle-related injuries and fatalities among this group.

The 2004 Voices for Children invitation was developed as part of a pro bono partnership with the non-profit organization. The yearly gala raises funds for abused and neglected children. The creative direction of the invitation centered on “The Night of the Raj”.