Eiriz – Managing Director @ Vivar Advertising.

US Hispanic agency Vivar Advertising announces the appointment of Adriana Eiriz as the company’s new Managing Director.

Gerald Bagg, CEO of Vivar Advertising, remarked, “Adriana brings a wealth of knowledge and expertise to the Vivar team. She understands the fundamentals of direct response marketing and knows how to apply those competencies in the US Hispanic marketplace. There are few individuals who have both skill sets and who can meld these strategically and apply them to the specific needs of clients, and we are thrilled to have someone with such expertise.”

A native of Argentina, Eiriz’s career has spanned across the continent. In the US, she spearheaded the entry into the US Hispanic and Latin America’s distribution channels for Lexicon Marketing – the firm responsible for the world’s best selling video-based English language program – “Inglés Sin Barreras”- and was pivotal in the launch of Lexicon’s licensed “Disney’s World of English”. Following 9 years at Lexicon, Adriana became part of Latin Links Inc., – a marketing and sales company specializing in the US Hispanic Market – tripling Spanish product revenues in USA, Mexico and Puerto Rico bringing on board a variety of clients including Buena Vista Games (BVG), part of The Walt Disney Company creating their first US Hispanic initiative at retail as well as developing their distribution channel in Mexico.

“Adriana is a breath of fresh air among those that claim to have real DR experience in the US Hispanic marketplace,” states Robin Behar, Managing Partner of Vivar. “We spent many months searching for the right person who we could entrust to help lead our clients in the right direction, and we finally found her.”