AHAA Applauds FTC Action To Protect Consumers Against Fraud.

In response to the Federal Trade Commission’s initiative to stop fraud exploiting the Hispanic community the Association of
Hispanic Advertising Agencies (AHAA) issued the following statement:

The Association of Hispanic Advertising Agencies (AHAA) applauds the FTC for its outreach initiatives to help protect Hispanic consumers from fraud and pledges its support to help the FTC in this effort.

As the leaders of the Hispanic advertising industry, AHAA holds all of its member agencies to the highest standards. Upon its founding in 1996, AHAA set forth agency standards of practice that all agency members must agree to follow. These include standards on the truthfulness of message, substantiation of claims, comparative advertising, public decency, testimonials, competition and price claims. Any member showing willful violation of these standards will be brought before the AHAA Board of Directors and the Association will take appropriate action including annulment of membership.

As the Hispanic advertising and marketing industry continues to outpace all other industry sectors, AHAA will remain steadfast on upholding these standards to insure that when advertisers work with an AHAA member agency they will have a marketing partner that is truly a respectable, ethical and responsible leader in this industry.

The Association of Hispanic Advertising Agencies (www.ahaa.org) is the national organization of firms that specialize in marketing to the nation’s 43.5 million Hispanic consumers, the most rapidly growing segment of the American population. AHAA promotes the strength of the Hispanic marketing and advertising industry to the private and public sectors.

AHAA agencies offer a unique blend of cultural understanding, market intelligence, proven experience and professionalism that deliver Hispanic market success for clients. AHAA helps organizations gain market share, increase revenue and grow profits by building the bridges and delivering the messages to reach America’s Hispanic consumers, who together have an
estimated buying power of nearly $700 billion.