mun2 Partners With Youth Research Firm Look-Look.

mun2 has partnered with youth marketing and research firm Look-Look, for an in-depth youth study that will explore the mind-set of young Latinos to further position mun2 as a market leader in Latino youth trends.

“Look-Look has an uncompromising commitment to representing young adults, as does mun2. Together, we are embarking on one of the most exhaustive research initiatives conducted on young U.S. Latinos today,” said Zel. “Our commitment to research allows us to continue to deliver on a promise of broad, inclusive content that accurately reflects our audience’s voice. mun2’s goal is to keep informed and one step ahead of this evolving segment, and our Fall strategy will showcase this mission.”

The research will be the benchmark in establishing future initiatives that will place mun2 in the forefront of information for the Latino market. It will capture detailed lifestyle findings on culture and attitudes and will uncover everything from what’s “in” and what’s “not” to media preferences and product consumption.