Minorities Spend More On Video Games.

Phoenix Marketing International’s most recent market research study reveals that Minority Gamers spend almost twice as much as Caucasian Gamers on monthly electronic gaming purchases. According to David Pluchino, Senior Research Manager at Phoenix “the results indicate that Gamers spend approximately $34 per month on software and/or hardware/accessories”. Asians are spending the most, while Caucasians are spending the least amount of money on video games.

When asked about gaming genre preference the top three are (1)”Action/Adventure”, (2) “Arcade” and (3)”Racing”. However, when you look at how much is being spent by preferred gaming genre, those who prefer “Shooters” spend the most each month ($50), “Real-time Strategy” and “Sports” games follow closely behind, added Pluchino.

Phoenix Marketing International also looked at the new Sony PSP. One-quarter of all Gamers plan to purchase a PSP unit in the near future.

Interestingly, among those currently not “gaming”, one-in-twenty claim they also are planning to purchase a Sony PSP. African-Americans and Asians are most likely to have already purchased a PSP, while Caucasians are both the least likely to have already purchased or plan to purchase a Sony PSP. Not surprising, with the slew of sports games available for the PSP, those gamers preferring “Sports” are most likely to have already purchased a PSP.