HBO LatAM @ The Lab.

HBO Latin America Group hired the new and recently formed advertising agency, The Lab, to help them create and produce their new image campaign for the Latin American region. The campaign will support the HBO brand as well as the new releases of movies and original series.

Pablo Trench, CEO of The Lab says: “Unlike other Hispanic advertising agencies, The Lab is placed at the intersection of marketing and entertainment. We are thrilled with the opportunity to work with such a creative company as HBO-LA.”

The new campaign consists of television, radio, print and non-traditional communications. The creative work is being produced in Argentina and will be post-produced in Miami. Hector Prado, founder-creative director of The Lab says: “We are working in very close collaboration with HBO’s team. They are an extremely creative group that constantly raises the bar in everything we do together.” The HBO campaign will soon be launched in most countries in Latin America.