The U.S. Hispanic Economy in Transition: Facts, Figures & Trends.

As the U.S. Hispanic economy continues to solidify its growing influence in the 21st century, the ripple effects already have begun to profoundly alter the nation’s political, social, cultural, and economic structures.

The U.S. Hispanic Economy in Transition: Facts, Figures, and Trends provides a comprehensive examination of the quantitative measures of this market and its qualitative characteristics, as well as an interpretation of its expanding impact and implications for the nation’s future.

From investors, marketers, and academics to government and elected officials and corporate executives, everyone has a stake in understanding the broad evolution currently under way. The chapters ahead offer a wealth of data that provide an insightful, in-depth look at the complex forces shaping the Hispanic economy.

Key among these complexities is the shifting composition of the Hispanic population. No longer simply driven by sheer volume — Hispanics now account for 13.7 percent of the total U.S. population — this community’s new dynamics hinge on emerging second and third generations, native- and foreign-born differences, and broad geographic growth. In such an evolving environment, corporate strategies targeting increasingly affluent, second-generation Hispanics are emerging as critical to securing growth and remaining competitive.

As this population grows and matures, its structure is changing in almost every way, from educational levels and labor force composition to household characteristics and accumulation of wealth. It is these evolving factors that drive the increasing influence of Hispanics in U.S. consumer markets.

Ultimately, exactly how all of these complex forces will shape and define the emerging structure of the U.S. Hispanic economy over the next several years will affect a broad swath of national public policies from access to capital and education to diversity in the workplace, government procurement, and professional advancement.

The growth, evolution, and dynamic reality of the U.S. Hispanic economy are clear. In the chapters ahead, we offer the qualitative and quantitative information needed to provide insight into its course for the future.

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