Editorial Televisa To Launch ‘Tu Dinero’ Magazine.

Editorial Televisa announced that it will launch the first-ever national personal finance magazine for Hispanics in the U.S. Tu Dinero, which literally means “Your Money,” will premiere nationwide in the fall of 2005 with a projected initial circulation of 50,000 expecting to reach the fastest growing segment of the Hispanic population: Hispanics seeking to build financial security. This new publication will help to bridge the financial information gap that exists within the Hispanic community and empower them with the tools needed to succeed and take control of their financial futures.

Editorial Televisa has appointed Julie Stav, a leading Hispanic financial expert, as Editorial Director for the publication. Julie is a New York Times best selling author as well as the host of the popular financial segments for the Univision Network. Her valued experience and contributions will add credibility, insight and merit to this publication that has been longawaited by marketers and U.S. Hispanic consumers alike.

“At Editorial Televisa, we are very excited to embark on this new venture that will educate and empower the ever-growing U.S. Hispanic community on financial matters,” said David Taggart, Group Publisher, Editorial Televisa. “I am confident that our editorial experience, combined with Julie Stav’s expertise in teaching financial topics to the Hispanic community,
will make Tu Dinero a great success.”

This new addition to Editorial Televisa’s portfolio will cover issues ranging from finance, investing, saving and spending to leisure, small business and real estate that will appeal to Hispanics striving towards becoming financially knowledgeable and independent.

Tu Dinero will target bicultural Hispanics between the ages of 25 to 54, with a common desire to take control of their finances in order to achieve financial security for them and their families.

“I am proud and honored to join forces with Editorial Televisa to promote financial literacy among Hispanics,” says Julie Stav. “It is our goal for Tu Dinero to help Hispanics overcome some of the obstacles that keep Hispanics from taking charge of their financial freedom through education in a culturally relevant and enjoyable format in.”