Herrera – VP Multicultural Marketing @ Universal Studios Home Entertainment.

Jeff Herrera has been appointed to the newly created position of Vice President, Multicultural Marketing for Universal Studios Home Entertainment (USHE), it was announced by Ken Graffeo, Executive Vice President, Marketing, USHE. Mr. Herrera will oversee the crafting and implementation of marketing strategies aimed at Latinos, African-Americans, and other ethnic groups. He will continue to report to Mr. Graffeo.

In his new role, Mr. Herrera will work closely with USHE’s sales and marketing departments to develop strategies and programs that appeal to and influence the purchasing decisions of a variety of ethnic groups. He will also play a key role in identifying and implementing partnership opportunities between USHE and its NBC Universal sister company, Spanish-language television network, Telemundo.

“With over 70% of U.S. households now owning at least one DVD player, the home entertainment market knows no age, gender, cultural or language barriers,” said Mr. Graffeo. “Jeff is a talented and savvy marketing professional and we are confident that his unique insight and expertise will play a critical role in Universal’s continued success going forward.”

Mr. Herrera joined USHE in 2003 as Vice President, Retail Marketing. He was responsible for overseeing all retailer account-specific promotions with major retailers including Wal-Mart, Target, Best Buy, Blockbuster and others.