Subway Restaurants Taps Teen Promotions Agency.

In an effort to expand its brand, Subway restaurants has hired Alloy Marketing and Promotions (AMP) to execute a promotional campaign targeting Teens. With their unparalleled expertise in marketing to this demographic and more than 30 years of experience, AMP will help propel Subway restaurants into an untapped growth market and drive sales.

“Noting the rising, influential purchasing power of Teens in the United States, we understand how an increase in Teen-traffic could positively benefit our brand,” said Chris Carroll, Senior Vice President of Marketing for the Subway Franchisee Advertising Fund Trust (SFAFT). “We evaluated several promotion agencies and chose AMP not only because they have a proven expertise in marketing to Teens, but they can communicate to them in an authentic voice that really resonates.”

While Teens continue to be exposed to a wealth of media messages on a daily basis and with increasing evidence of their multi-tasking behaviors, AMP has been able to successfully cut through the clutter with innovative marketing programs and access to unique media assets that surround Teens in their natural environments. Through its parent company, Alloy Media &
Marketing, AMP taps into a database of over 27 million youth consumers and proprietary media vehicles that include leading Teen web sites and catalogs; Alloy, Delias and CCS, in-school media in over 8,000 schools nationwide, a national school newspaper network and direct email programs. AMP’s consumer insights capabilities solidify the agency as an expert in the youth space with in-depth knowledge and understanding of the mindset of this market.

“We are honored to be selected as Subway’s agency for youth market programs,” said Gary Colen, CEO, Alloy Marketing & Promotions (AMP). “Our team is extremely excited to be working with Subway on creative and compelling programs that will allow them to better understand the youth audience and enable them to increase their leadership position.”