LatinWorks Showcases The History Channel en Español.

LatinWorks has released the first creative for The History Channel en Español, a division of A&E Television Networks.

Elements produced by the agency include print, radio spots, flyers and postcards. Development of these materials began almost immediately in October 2004 when the agency was awarded the project. “As we prepared to launch our new network in June 2004, we sought out a Hispanic agency that could help us with our marketing needs — that could produce excellent creative. LatinWorks not only met those goals, they exceeded them,” said Mike Mohamad, Senior Vice President, Marketing, The History Channel.

“The agency sees this as an exciting opportunity to not only market a unique new product to Hispanics, but as a chance to partner with an organization that is truly educating the consumer and celebrating the Latino culture,” said Manny Flores, CEO and Managing Partner for LatinWorks.