Moreno To Lead Euro RSCG Magnet Latino Practice.

Euro RSCG Magnet announced the addition of José H. Moreno as Vice President of its Latino Practice. In this capacity, he will manage a team of bicoastal professionals serving clients such as Banco Popular, Splenda, Marshalls, Johnson & Johnson and LACTAID® milk.

In addition, Magnet’s Latino Practice also hired Anna Garcia as a Senior Account Executive to support recent client assignments and promoted Sandra Bernardo and Marcie Perez to the position of Associate Vice President.

“The addition of José to our staff furthers our efforts to bring top talent to the agency and will allow us to continue to deliver award-winning campaigns for our clients,” said Christopher Perez, Executive Vice President at Euro RSCG Magnet California Magnet’s Latino Practice, which was launched in 2000, has professional personnel in Southern California, New York and Chicago as well as affiliate relationships in Miami and Texas. Moreno will lead new business development strategies and work with New York management to expand the firm’s multicultural offerings.

“The rapid growth of the more than 40 million Latino consumers in the U.S. has made them a major economic force that has really taken hold in recent years,” noted Euro RSCG Magnet CEO Aaron Kwittken. “These staff additions underscore the importance of expanding our Latino presence and our commitment to staying ahead of the curve to reach out to all Hispanics – the largest and fastest-growing minority group in the country.”