Verizon Wireless Announces The ‘Musicanisimo’ Music Concert Series.

Verizon Wireless is sponsoring a Mexican regional music concert series that will not only delight fans of this popular music genre but will also serve as a vehicle to collect used wireless phones and accessories for HopeLine, the company’s signature domestic violence prevention program. Top Mexican regional music bands like Los Tucanes de Tijuana, Conjunto Primavera, and Los Tigres del Norte will bring their pulsating music to 12 venues throughout the West and Southwest areas of the country.

Fans attending the concerts will have the opportunity to drop off used wireless phones in specially marked HopeLine collection boxes prior to each performance.

“We are proud to use our participation in this event as a way to raise awareness about this issue and more importantly, to help make a difference,” said Tony Melendez, lead singer of Conjunto Primavera. “We encourage all our fans to bring phones, chargers and headsets they no longer need to the concert and donate them to help people affected by this problem.”

The concert series is the first music event to launch under the new “Musicanisimo de Verizon Wireless” signature brand, the company’s new Latino music program created to celebrate the richness and variety of all Latin music genres. The word “Musicanisimo” is a fusion of two words “Musica” (music) and “Buenisimo,” a superlative that means “extremely good.”

“We are thrilled to launch our first ‘Musicanisimo de Verizon Wireless’ concert series and to increase awareness about the issue of domestic violence at the same time,” said Robert Miller, Verizon Wireless’ vice president-marketing. “We are grateful the artists wanted to add their support to use the concert series to raise awareness and to help to send the message that donating used wireless equipment is a simple but highly effective way to aid domestic violence prevention efforts and survivors.”