Silberwasser – Sr VP & General Manager @ U.S. Hispanic Networks.

Luis Silberwasser has been appointed to the newly created position of senior vice president and general manager for U.S. Hispanic Networks.

In this new role, Silberwasser will be responsible for developing and expanding Discovery’s Spanish-language product and service offerings for the U.S. Hispanic market. This includes the existing Discovery en Español and two new networks, Discovery Kids en Español and Discovery Travel & Living (Viajar y Vivir), both slated to launch in June.

Silberwasser will lead the U.S. Hispanic Network group from Miami, directly overseeing marketing, programming, ad sales and network operations. Bill Goodwyn, president, affiliate sales and marketing for Discovery Networks, U.S., will oversee the affiliate sales effort.

Silberwasser joined Discovery in 1998 as vice president of marketing for Discovery Latin America/Iberia, where he later became vice president of affiliate sales and business development. Thereafter, he joined Discovery Communications’ European operations as head of the company’s distribution group.