Entravision Signs Media Monitors For Airplay & Radio Spot Data.

Media Monitors, LLC has signed an agreement with Entravision Communications Corporation to provide airplay data of commercials and songs for Entravision stations in Los Angeles, San Francisco, Dallas and Phoenix. Headquartered in Santa Monica, California, Entravision is a major Spanish-language media company operating radio and television stations throughout the United States.

Radio commercials and songs played at major market radio stations are tracked 24/7 by Media Monitors and made available to media outlets, media investment analysts and other interested parties.

“The Hispanic radio market is growing every day,” said Joe McCallion, Executive VP of Media Monitors. He continued, “We are happy that advertisers on Entravision stations are already benefiting from highly accurate and timely data as analyzed by the stations’ sales departments.”

The VP/Sales at Entravision, Brian Reed, commented, “Media Monitors enables Entravision Radio to stay on top of business across our markets!” Adding to Reed’s remarks, Philippe Generali, President of Media Monitors, added, “From the beginning, it has been part of our strategy to invest heavily in Spanish-language monitoring of spots and music. We are very proud to have won Entravision’s vote of confidence.”

Entravision radio stations utilizing the airplay data from Media Monitors include KSSE-FM and KLYY-FM in Los Angeles; KBRG-FM in San Francisco; KKDL-FM, KTCY-FM, KZMP-AM/FM in Dallas; also KLNZ-FM, and KDVA-AM/KVVA-FM in Phoenix.

Using reporting data from Media Monitors, clients can track the actual number of commercials and songs aired, and see the actual sequence as they occurred on the station. Clients can also play the audio of any commercial or song aired. This is critical data to media companies which frequently base advertising strategies on competitive actions. Receiving same-day data means decisions can be made faster and with very current information.