Brahma Launches In The US.

InBev announced the global launch of Brahma spanning more than 15 countries including the United States. It is the first global beer launch on this scale in the industry, breaking with existing beer paradigms, and the first visible sign of the newly combined companies. Brahma is packaged in an iconic contoured bottle with an original, visible curve, capturing the authenticity of Brasil. Other launch countries include the United Kingdom, Canada, Belgium, France, The Netherlands, Russia, the Ukraine, Luxemburg, Portugal, Spain, Greece, Australia, and New Zealand in spring 2005. The announcement was made by John Brock, chief executive officer of InBev.

“Only seven months after the two companies combined we experience today a very strong visible and tangible sign of the collective strength of this new exciting company. This global launch leverages our strengths and global breadth as the biggest brewer in the world to deliver a proposition that lives up to being the best in the world,” said Brock during the announcement at New York City’s Plataforma Restaurant.

“Brahma captures this Brasilian philosophy and style through its taste and through the bottle itself,” said Simon Thorpe, president of InBev USA. “Marketing support in the U.S. will allow people to experience the authentic Brasil for themselves, with strong on-premise sampling and media support that will deliver the cachet of Brasilian Ginga in a way relevant to how beer drinkers live. And of course, the liquid and innovative curved bottle will drive consumers to try the brand. Once people have tried Brahma, there will be no turning back.”