MásMúsica TeVe Network Appoints Lotus Entravision Reps.

The MásMúsica TeVe Network announced that it has appointed LER (Lotus Entravision Reps) as its exclusive national network advertising representative.

There is great synergy in the combination of LER’s ability to sell MasMusica TeVe and radio platforms which are targeted to younger Hispanics. This appointment marks LER’s first foray into the TV network representative business.

Eduardo Caballero, CEO of MasMusica TeVe, says “With the results of our Nielsen Media Research Phone Survey, our growing broadcast distribution, exciting new programming, and the addition of LER’s strong sales team, we are excited about our prospects at the Hispanic television upfronts in May 2005.”

“We at Lotus Entravision Reps (LER) are exited about representing Más Música TeVe and be able to launch our New Generation Latino (NGL) marketing platform, that encompasses the use of our Super Estrella flagship affiliate radio station KSSE-FM in Los Angeles and our Super Estrella Radio Network affiliates in Albuquerque, Dallas, Denver, El Paso, El Centro Yuma, Las Vegas, Palm Springs, Phoenix, Sacramento, Salinas/Monterey and Stockton/Modesto,” stated Gene Bryan President of Lotus Entravision Reps.

Advertising agencies and clients alike are looking for media and promotional solutions to effectively reach the NGL consumer. This highly viable segment of the Hispanic consumer market has distinctly different media consumption habits and consumer buying patterns than traditional Hispanic demographic segments.

Traditional marketing and media solutions used to reach the mass Hispanic Market are not effective or relevant to the NGL.

Bryan also stated, “Being able to offer a Spanish language radio, television and promotional platform that is lifestyle and culturally relevant and delivers true ROI is our key goal for this sales platform”.