BoA Launches Hispanic Designed Credit Card.
February 21, 2005
Recognizing the need to strengthen credit history within the Hispanic community, Bank of America announced the launch of its new Efectiva Visa Platinum — a full-service rewards credit card that will provide Hispanic customers with the control and peace of mind necessary to effectively manage their credit while earning valuable rewards. Offering a full range of bilingual services, including welcome kits, a reward redemption site, program materials, communications, check offers and monthly statements, Efectiva Visa was specifically designed for the Hispanic consumer who wants more from their credit card.
“Establishing and managing credit is essential to living a successful life in this country, and this new credit card can help Hispanics enjoy the perks of cash rewards while strengthening their credit background,” said Jose Ruiz, senior vice president, Bank of America.
“Bank of America understands the broad spectrum of needs of Hispanic customers and is proud to offer a safe in-language credit card that will provide peace of mind and greater financial control,” said Ruiz.
