‘El Poder de Saber’ Education, Family Values & Preventing Domestic Violence.

Telemundo announced the launch of its El Poder de Saber (The More You Know) 2005 campaign. El Poder de Saber is a PSA initiative designed to raise awareness and educate Hispanics about important social issues, created for Spanish-language viewers last year as a sister campaign to NBC’s Emmy and Peabody Award winning campaign The More You Know. El Poder de Saber is set to launch Wednesday, March 16, 2005 during the broadcast of “Al Rojo Vivo con María Celeste” at 5pm / 4pm c.

“El Poder de Saber is another way for Telemundo to continue its long-standing commitment to the Hispanic community,” said Alfredo Richard, Vice President of Corporate Communications, Telemundo. “The messages found in this year’s campaign emphasize the value of education and the power of information, something that has always been a top priority with the network and its audience.”

Now in its second year, El Poder de Saber focuses on themes that resonate throughout the Hispanic community, such as education, family values, and preventing domestic violence. Key messages presented include: “Rompe el Ciclo de la Violencia” (Break the Violence Cycle) encouraging parents to be a role model and use all available resources to help violence victims; “Ayúdales a Triunfar” (Help Them Succeed) encouraging parents to become involved in their childrens’ studies; “Educación = Opciones” (Education = Choices) encouraging kids to stay in school; and “Plan Familiar” (Family Plan) encouraging family members to openly communicate with one another.

The spots highlight Telemundo stars Humberto Zurita (Los Plateados), Mario Cimarro (Pasión de Gavilanes), Rodrigo de la Rosa (La Ley del Silencio), Jessi Losada (Deportes Telemundo), Candela Ferro (Ripleys: ¡Aunque Usted No lo Crea!), Ivonne Montero (Anita No Te Rajes), Natalia Streignard (Anita No Te Rajes), and Rocío Sánchez-Azuara (Rocío).

At the companion website for the campaign, http://www.elpoderdesaber.com , viewers can find more information and links to the non-profit organizations partnering with Telemundo this year to set forth these educational messages like the White House Initiative on Educational Excellence for Hispanic Americans and the Texas Council on Family Violence’s National Domestic Violence Hotline.