Univision Explosive Growth In The February Sweeps.

Univision Communications Inc. announced that during the February Sweep, the Univision Network delivered its best primetime Sweep performance ever among Hispanic Adults 18-49 and 18-34. Compared to the last February Sweep, Univision increased its viewership 36% among Hispanic Adults 18-49 and 53% among Hispanic Adults 18-34.

Consistently the 5th ranked network overall in primetime, Univision increased its ranking to become one of the top 4 networks among Adults 18-34 (whether Hispanic or non-Hispanic) on 19 of the 28 nights in February. In fact, Univision was the #1 Network in the country in any language among Adults 18-34 on four nights in February. In addition, Univision alone attracted more Hispanic Adults 18-49 and 18-34 than the primetime Hispanic audiences of the seven English-language broadcast networks and Telemundo combined during the February Sweep.

Univision’s novelas also boasted record results during the February Sweep. Univision’s primetime novela block audience increased 51% among Hispanic Adults 18-49 as compared to last year. Moreover, Univision delivered more than four times Telemundo’s Hispanic Adult 18-49 primetime audience and almost five times Telemundo’s Hispanic Adult 18-34 primetime audience.

“The February Sweep was a tremendous success for Univision, as the Network delivered its best primetime sweep performance ever,” said Alina Falcon, Executive Vice President and Operating Manager, Univision Network. “Univision is not only the undisputed leader in Spanish-language television – as the Network continues to increase its audience, it is challenging the Big 4 English-language networks for overall viewership. We are thrilled with these results and are eager to continue delivering the highest quality programming to the growing U.S. Hispanic community.”

Univision’s live, 3-hour broadcast of its music awards show “Premio Lo Nuestro” 2005 on February 24th delivered more 18-34 year old viewers than ABC and FOX, regardless of language, and more 18-49 viewers than FOX. Premio Lo Nuestro was the most-watched special in English- and Spanish-language television history among Hispanic Adults 18-49, delivering 2.3 million more Hispanic Adults 18-49 than the 2005 Academy Awards, which also aired during the February Sweep on ABC. Premio Lo Nuestro, not the Super Bowl, was the #1 program during the February 2005 Sweep among Hispanic Adults 18-49, outdelivering its 2004 broadcast by 21%.