COD Creates Ink For Volkswagen’s Touareg.

Miami agency C.O.D has created a new commercial titled “Ink” for Volkswagen’s Touareg SUV. The spot was created using an innovative 3-D animation technique that made it possible for the Touareg to play a cat and mouse game with a mischievous ink spot. As the playful chase between Touareg and ink spot unfurls, the vehicle conquers a variety of obstacles that the ink spot throws in its path. Throughout the chase, the Touareg succesfully battles staircases, landslides, muddy rivers and an urban jungle and in the process is able to showcase its many advanced features.

“The Ink spot is a metaphor for the obstacles that we may find in our path. In Ink, the animated treatment allowed us to place the Touareg in situations that reflect both its utilitarian nature as well as its personality, and working with animation really allowed us to cut our imagination loose,” said Priscilla Cortizas, C.O.D’s Founding Partner and Creative Director.

Ink’s music is a mixture of Brazilian rhythms selected and combined to evoke a fun, energetic and spontaneous climate. The “Urban-Bossa-Beat” track was performed completely “a capella”, without the use of any instruments other than human voices.

Ink continues with the strategic thrust set forth in “Rear-View”, “Highrider” and “Baby Rocker”, the previous Touareg spots developed by C.O.D, and in which the vehicle’s usefulness in everyday situations is emphasized.