Houston, LA, San Antonio, Miami & New Orleans Top Markets For New Car Buyers.
February 9, 2005
Scarborough Research released an analysis which finds that Houston is the top U.S. local market for Potential New Auto Buyers*. Sixteen percent of consumers in Houston reported that they or another member of their household plan to purchase a new vehicle during the next 12 months. Los Angeles, San Antonio, Miami, and New Orleans round out the top local markets for Potential New Auto Buyers, with 15 percent of consumers in these markets planning to buy a new vehicle during the next year.
On average, Potential New Auto Buyers plan to spend more than $24,800 on new car purchases for their household during the next year. They are 15 percent more likely than all consumers to have four or more people in their household, and they are 37 percent more likely to have traveled 2,000 or more miles during the past month.
Grand Rapids, MI (4 percent), Greenville, SC (6 percent) and Columbus, OH (7 percent) rank last among Scarborough’s 75 markets for Potential New Auto Buyers.
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